We love hosting industry professionals and media, its an honor to show them our beautiful region and its endless opportunities, enclosed are some of the feature articles we have be part of.

Alpine Shire’s Celebration of Business

3741 Boutique was 1 of 24 local businesses chosen as part of the Alpine Shire’s Celebration of Business. The theme of the evening was ‘Strength in Collaboration’.

We are a proud supporter of everything local and love working with like minded business to create the most unique experience for our visitors.

We are so pleased to have been chosen this year.


Flow Mountain Bike

We had the pleasure of hosting the Flow Mountain Bike crew alongside GT Bikes on their recent trip to Bright to launch their newest bike!

Concrete Playground  
A Food Lovers Guide to Hiking Victoria’s High Country in Autumn
By Imogen Baker 
March 29, 2018

Concrete Playground
The Best Victorian High Country Bike Rides
By Jasmine Crittenden 
March 29, 2018

Wander Victoria in collaboration with Concrete Playground

Time Out Melbourne 

Romantic getaway
“The four houses that comprise Our Place at Bright can be booked individually or together and can cater for groups from two all the way up to 28 people. The houses are bright and airy and in a great location – you can walk from the complex to the centre of Bright in under 15 minutes.”

Alpine Observer

Ella Cycling Tips